Growing up, I struggled with insecurity. My parents, who escaped the Cambodian genocide, raised us with a survival mentality, impacting our self-esteem and communication skills

In 2018, after hitting rock bottom following a breakup, I realized I needed to change. I began my self-love journey and started incorporating affirmations into my life and family. This process was initially awkward but eventually transformed our interactions.

When my sister, born in 2015, asked me at four years old, “Peter, am I pretty?” I knew I had to make a difference. Not wanting her to grow up insecure like I did, we started a daily ritual of mirror affirmations before school. This practice turned her into a confident, radiant child who now expresses love and empathy freely.

Inspired by this, we created the Affirmation Matchdeck to help other families. The game makes affirmations fun and engaging, subtly integrating positive self-talk through the mechanics of a matching game. My sister’s transformation is proof that affirmations can significantly impact a child’s confidence and self-worth.

Now, we send out each Affirmation Matchdeck with love and positivity, hoping to inspire the same transformation in other families. Let’s embark on this journey together, one affirmation at a time.

Peter Som, Co-founder & CEO